AFENDS HQ Store

AFENDS HQ Store is the flagship location of AFENDS, a clothing and fashion label based in Byron Bay, New South Wales. The brand's website lists women's apparel including dresses, tops, bottoms, skirts, shorts, pants, jeans, jumpsuits, overalls, swimwear, jackets, and accessories, and men's apparel including tees, shirts, boardshorts, shorts, pants, jeans, jackets, hoodies, accessories, and headwear, with swimwear collections for both. Featured collections referenced on the site include a 'September Capsule,' 'Men's Boardies 2026,' 'Women's Swim 2026,' and a denim line. Product listings emphasise sustainable materials such as recycled fabrics, hemp, and organic materials. The site offers free shipping on orders over $150, ships to Australia, Canada, New Zealand, the United States, and more than 200 other regions, and sells gift cards. The site also references AFENDS concept stores and a blog/culture section, and acknowledges the Bundjalung people as traditional custodians of the land the business operates on. According to Google Maps, this business holds an average customer rating of 4.9 out of 5.