Gowings Pacific Trader

Gowings Pacific Trader is an e-commerce retailer operating at gowingspacifictrader.com.au, selling surfing gear including surfboards, softboards, bodyboards, fins, leashes, wetsuits, rashguards and repair kits, alongside fishing equipment (rods, reels, combos and tackle), outdoor and camping gear, travel essentials such as luggage and board covers, and apparel and footwear for men, women and kids. Stated brands include FCS, Softech, Gorilla, Hydro, Alvey, Blundstone, Columbia, Deus Ex Machina, Eagle Creek, Florence Marine X, McTavish, OluKai and Teva. The business offers click-and-collect on all orders and runs a loyalty program called Trader Rewards, and is associated with the Gowings Whale Trust charitable initiative. It maintains a blog called the Pacific Tidings Journal and physical store locations, though no specific year of establishment is stated.