City Beach - Chermside

City Beach has operated since 1985 and runs multiple stores across Australia, including one in Chermside, along with sites serving New Zealand, the United States and the United Kingdom. The retailer sells clothing, footwear, swimwear (including bikinis, one-pieces, board shorts, rash vests, wetsuits and surfsuits), accessories, beauty products, and boardsports equipment such as skateboards, scooters, surfboards and protective gear. Brands stocked include Crocs, Nike, Billabong, Havaianas, Rip Curl, adidas, Converse and Vans, alongside house brands Topanga Swim, Kaiami Swim and Ava & Ever. City Beach offers free Click & Collect at selected stores, a City Beach Rewards loyalty program, and a mobile app with a 10% first-order discount. The site presents City Beach as a general fashion and youth-culture retailer that carries swimwear, wetsuits and some boardsports gear, rather than a dedicated surf shop.