Surf Shop

Pure Surf

Melbourne, Victoria

Pure Surf is an independent apparel brand based in Melbourne, Victoria, founded by a surfer who started the label at age 14 and is now 17. The brand sells surf-inspired clothing including hoodies and oversized hoodies, t-shirts, button-up shirts, sweatpants, a limited-edition 'Surf Knit' knitwear release (only 50 made), hats, stickers and other accessories through its own online store. Pure Surf offers free shipping on orders over $150 within Australia and runs a teen ambassador program. The site states a portion of each purchase supports beach cleanups through a partnership with the Tangaroa Blue Foundation, an Australian marine-debris removal nonprofit. According to Google Maps, this business holds an average customer rating of 5 out of 5. More details are available on Pure Surf's own website. Pure Surf is part of the TYDAL SURF CO Australian surf directory and will be updated as businesses verify their details.